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februar 2023

Reality Check: Are You US Customer & Global Partner-Ready?

Continuing on to #2 session in our USA Next “Reality Check" Series, we invite you to engage with healthcare customers and potential partners from various parts of health & life science industry and care sector

Time: Tuesday, February 7th, 2023, 2:00 PM – 4:00 PM CET

Venue: Digital Meeting (link will be sent out to participants)


It’s a common mistake: developing towards a gap before asking whether that gap needs to be filled. And with much to accomplish on limited resources, it’s easy to see why early startups in biotech, medical technology or digital health might focus more on the technological or scientific breakthrough than the potential impact to R&D or direct patient care. However, without a clear customer, feedback, or channel to market, even the greatest breakthroughs risk failure.

Is your company US Customer or Global Partner-ready?

In this Reality Check, USA Next invites specialty experts to contribute their unfiltered and honest feedback.

We begin by exploring some differences between customer and partner approaches by industry, region, and roles. We also explore the customers: who are they, how do you reach them, and what to expect in the process to solution utilization?

We then send 3 selected companies into a “Reality Check”, where our experts offer direct, actionable feedback to a pitch. At the end of the session, we will hold an open QA between the audience and panel, so please come with questions!


14.00 – 14.05: Webinar Introduction

14.05 – 14.30: Expert Panel: What is Customer Readiness & Access to You?

14.30 – 15.30: Reality Check: Is YOUR company US Customer & Partnership ready?

15.30 – 15.45: Audience QA to panel