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januar 2019

The way to succeed in the Norwegian market - NorCare - Two days seminar

Do you have a company in Denmark, Sweden or Finland? Do you want to increase growth in the Norwegian market? Grab the opportunity and participate in this enlightening two-day seminar, which gives advice about successful entrance strategies.

Venue: Innovation Park Stavanger, "Måltidets hus" Richard Johnsens gate 4, 4021 Stavanger, Norway

When: 17.01.2019  at 11:00 to 18.01.2019  at 13:30 

Price attending: Free (Networking dinner not included)

Thursday 17th and Friday 18th of January 2019, Norwegian Smart Care Cluster will host - within the framework of the Nordic collaboration, NorCare - a two-day seminar, where Nordic companies get the opportunity to establish a solid network and relations of important key persons and companies. Passionate speakers will help and guide the attendees with the un-answered questions regarding how Nordic companies get closer to realise their potential on the Norwegian market. The two-day seminar invites to open dialogue, promises central key-takeaways and leads, lots of network, and case presentations by companies – among others within the field of system integrators - who already have Norwegian business collaborators and/or have received success on the Norwegian market.

Receive feedback from Norwegian professionals

The attendees will be offered the chance to receive feedback on their products from a professional panel constituting of:

  • Professionals, who can be your future Norwegian business partner
  • Experts with commercial knowledge, who can boost business- and service models
  • Experts with knowledge of the Norwegian range of products.

Moreover, meet companies, who will involve us in their experiences concerning the Norwegian market. Further, professionals from Norwegian municipalities will attend and dive into the future.

We will prepare the ground for a debate of how this knowledge can be applied to and customize the context of public-private collaboration. Also, the two-day seminar is the unique opportunity to meet and network with those companies, that are ready for the Nordic markets too and are in search of business partners, sales agents, and the like.

The event is international and will be held in English. The agenda below will be regularly updated.


Day 1: Thursday 17th of January 2019

11:00 Pre-session: Introduction to the Norwegian welfare market

Introduction to the Norwegian health marked – by Arild Kristensen – CEO Norwegian Smart Care Cluster.
How does the municipalities work. Marit Hagland, NSCC and Liv Jorunn Solstad – Høgskulen på Vestlandet.

12:00 Registration and lunch

13:00 Opening remarks by CEO Arild Kristensen, Norwegian Smart Care Cluster

13:15  Get easier access to the Norwegian market with a test performed in Norway by Norwegian users for you product or service

We are often sceptic to offerings from companies outside Norway because the risk of the products or services provided are not tested and proven in Norway. You may bring up the Danish, Swedish or Finnish (or other countries) references you have, but it is often better if the product or service is tested in Norway by Norwgian users when you want to sell to a Norwegian purchaser. Marit Hagland from the Norwegian Smart Care Lab will walk you through how you can get your products or services tested in a Norwegian environment.

13:45 Doffin.no - The Norwegian tender platform

Doffin.no is the Norwegian tender site where all tenders that are published can be found. In this session we will look at the tender solution and also look at live tenders that can be of interests for the companies attending the session. Bjørn Grønning, Norwegian Smart Care Cluster

14:00 Practical Insights - how to roll-out a solution to municipalities. 

Sensio AS is the market leader in mobile security alarms and localisation technology in Norway. Sensio won a big contract with several municipalities. Jan Holm will tell about how they roll-out their solution to the municipalities. Jan Holm, Commercial Director, Sensio AS.

14:30 The MUST places to be

Exhibitions, magazines and publications, online sites and social gathering places in Norway for businesses that want to sell to norwegian municipalities. Where can you meet the initiator, influencer, decision maker, buyer or user? Arild Kristensen, Norwegian Smart Care Cluster, Nard Schreurs, EHIN.

14:50 Coffee and tea

15:15 Innovative Procurements - What is it? - Practical examples

With more than 200 completed and ongoing innovative procurements in Norway, the Innovative Procurement program has shown how innovative public procurement creates innovation. The goal is for most public enterprises to apply innovative procurements. It provides public savings, better products and services, more jobs and better environmental solutions. Nils Henrik Haaland, Senior Advicer, Stavanger Municipality 

15:45 How does a Norwegian purchasers mind work? Meet the Municipality/hospitals (purchaser's) requirements

What are the must have, should have and nice to have points in your tender. Financial strengths, ability to deliver, etc. How can a company reduce the risks for the purchaser so she/he is confident in selecting products or services from your company. How is quality vs price rated? Will price always win? Nils Henrik Haaland, Senior Advicer, Stavanger Municipality 

16:15 System integrators - be a part of the eco-system

The main system integrators in Norway presents their framework and how they operate in the welfare tech market.

16:15 Endre Valdersnes, Business development, Region Vest, Atea Norge AS
16: 37 Geir Olav Ås, Sales director Public,
 Tieto Norway

17:00 Distributors - who can promote, sell, and distribute your products in Norway

Distributor present the company and how new products can be a part of their offerings to the Norwegian market. Helge Larsen, Norengros

17:30 Wrap up and network

Find partners, exchange experience, be there and learn from others. We’ll meet in the lobby at the hotel Ydalir for drink and snacks - 100 meters from the Conference Venue.

18:45 Departure to the restaurant for dinner

19:00 Networking dinner

Day 2: Friday 18th of January 2019

09:00 Market entry strategies.

What should a company do when entering the Norwegian Welfare tech market. Market research, entry strategies, entry implementations. How to take the first cold call, get the first meeting, the first contract. A company gives us the true story about their entry into the Norwegian market. Rasmus Juhl Kallesøe, Project Manager, Applikator 

09:30 Sales pitches

SMEs gets the opportunity to present their products, sales pitches and pricing models to a panel of professionals. Feedback from the panel so that you can improve the pitch and how to present your products/services. (5 minutes pitch + 12 minutes feedback and dialog + 3 min for the next company to enter the pitching room). No other companies will listen to your sales pith. It will be in full confidence with the panel of professionals.

Panel of professionals: 

  • Berit Immerstein, Professional Development, Randaberg municipality
  • Nils Henrik Haaland, Nils Henrik Haaland, Senior Advicer, Stavanger Municipality 
  • Geir Olav Ås, Sales director Public, Tieto Norway
  • Arild Kristensen, Norwegian Smart Care Cluster

10:30 Coffee and tea break

10:50 Sales pitches - continued

12:20 Wrapping up the conference

12:30 Lunch

13:30 Thank you for joining us

Target group

  • Danish, Swedish, and Finish companies, who want to export to Norway
  • Norwegian municipalities, who want to collaborate with Nordic companies and together develop business- and service models that satisfy the needs of municipalities as well as match the tendencies of the future and the development of society.

Other NorCare Events 

NorCare is supported by the Baltic Sea Region - Innovation Express

Project period: 01.01.2018 - 30.06.2019.

Read more about the project here.

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