februar 2019

The way to succeed in the Danish market - NorCare - Two days seminar

Do you have a company in either Norway, Sweden or Finland? Do you want to increase growth on the Danish market? Grab the opportunity and participate in this two-day seminar, which gives advice about successful entrance strategies.

Venue: SOHO, Flæsketorvet 68, 1711 København, Denmark

When: 05.02.2019  at 11:00 to 06.02.2019  at 13:30 

Price attending: Free (informal dinner not included)

The 5th and 6th of February 2019, Welfare Tech will host - within the framework of the Nordic collaboration, NorCare - a two-day seminar, where Nordic companies get the opportunity to establish a solid network and relations of important key persons and companies. Passionate speakers will help and guide the attendees with the un-answered questions regarding how Nordic companies get closer to realise their potential on the Danish market. Meet and learn from the leading system integrators on the growing demands for all-included service models of the Danish market of assisted and home care solutions. Get valuable insights from Danish municipalities, the procurement process and the requirements right now and in the near future. Meet like-minded companies from the Nordic countries, or may it even be your future Danish business partner. The two-day seminar invites to open dialogue, promises central key-takeaways and leads, lots of network, and case presentations by municipalities and companies– among others system integrators and Nordic companies who already have Danish business collaborators and/or have received success on the Danish market..


On day two you will be invited to join a structured matchmaking session. Before the seminar you will receive information about all the attendees, and a chance to book meetings with the ones you would like to meet during the matchmaking session. 

Receive feedback from professionals

As a special offer to our Nordic guests eight of the attendees - first come first served - will have the chance to receive feedback on their products and/services from a professional five persons panel constituting of:

  • Professionals, who can be your future Danish business partner or sales agent
  • Representatives from municipalities 
  • Expert with commercial knowledge, who can boost business models and service models

Moreover, meet companies who will involve us in their experiences concerning the Danish market. Further, professionals from Danish municipalities will attend and dive into the future, about which they will showcase how they estimate public-private collaborations to evolve as well as their requests for future business models and service models.

Bottom line - this two-day seminar is the unique opportunity to meet and network with those companies, that are ready for the Nordic markets too and are in search of business partners, sales agents, and the like.

The event is international and will be held in English. The agenda below will be regularly updated.

The Agenda

Day 1: Tuesday 5th of February 2019

11:00 Pre-session - A crash course to the Danish Welfare model and the Danish Welfare Technology market 
If the Danish Market is completely new to you, we recommend you show up early at get tuned in to the Danish Welfare model. This is not a traditional power point presentation. This is an opportunity to get a grab from facts and figures and ask whatever question you have in mind about The Danish Welfare model and Technology Market.
w/ Anne Marie Thoft, Special Advisor Life Sciences, Invest in Denmark

12:00 Registration and lunch  

13:00 Opening by Welfare Tech
Opening by Christian Graversen, CEO, Welfare Tech

13:15 How to enter the Danish Market 
Three Nordic companies will share their experiences and go to market strategies entering the Danish Market 
w/ Hanne Hansen-Nord, Sales Manager, NewIcon & Astrid Skaar, Product Specialist, MotiTech

14:15 The MUST BE ON Exhibitions, magazines and papers and Social places in Denmark
As a new company in the market you will get insights on where to get most attention, and where to meet the customers 
w/ Michaela Andersen, Director, WHINN

14:30 Tender in Denmark
Udbud.dk is the Danish tender site where all published tenders can be found. In this session you will get acquainted with Udbud.dk, the Danish procurement process with focus on specific conditions when municipalities search for home care solutions and assisted technologies.

15:00 Coffee and tea

15:30 Meet the requirements of the municipality
Like in the other Nordic countries. The municipalities in Denmark are the largest purchaser of home care equipment.  In this session you will get valuable first- hand insights in customer needs and purchasing requirements in two Danish Municipalities. We will also take a look into the next to come expectations to all-included service-models in home care solutions.

16:15 Be a part of the Danish Welfare eco system 
One of the main drivers of the Danish welfare tech eco system is the quest for integrated solutions with a user friendly and common interface. Two leading System Integrators present how they operate in the Danish market, and share their practices and visions for adapt new solutions and services of their offerings 
w/ Linette F. Schamaitat, Business Line Manager for Nexus Partners, KMD

17:00 Meet the distributors 
Who can promote your product, sell and distribute it for you in Denmark? And what are they looking for?  In this upside down pitching session Danish distributors and sales agents will present their business and share what they are the looking for in search for new business partners. 
w/ Søren Viktor Nielsen, Senior Marketing Manager, CEKURA A/S

17:45 Wrapping up day one
Find partners, exchange experience and learn from others.

18:30 Departure to the restaurant for dinner

19:00 Networking dinner at Madklubben, Vesterbrogade 62, 1620 København. (By own expense)


Day 2: Wednesday 6th of February 2019

09:00 Practical insights from the two municipalities 
When the contract is signed with the municipality the real work begins. Two Danish municipalities will talk about pitfalls and promises, collaboration and how to roll-out a solution the best way 
w/ Dorthe Solgaard, Project Director, Copenhagen Municipality & Sune Buch-Sloth, Senior Consultant, Rødovre Municipality

09:45 Sales pitches
The companies will present their products, sales pitches and pricing models. A Commercial board will give feedback:

  • Lars Kornerup, KMD
  • Søren Viktor Nielsen, CEKURA A/S
  • Christian Graversen, Welfare Tech
  • Dorthe Solgaard, Copenhagen Municipality
  • Sune Buch-Sloth, Rødovre Kommune

09:45 Matchmaking session 1

10:30 Coffee and tea break

10:50 Sales pitches - continued

12:30 Lunch and goodbye

Target group:

  • Norwegian, Swedish, and Finish companies, who want to export to Denmark
  • Danish municipalities, who want to collaborate with Nordic companies and together develop business models and service models that satisfy the needs of municipalities as well as match the tendencies of the future and the development of society.
  • Danish System integrators and sales agents, who wants to increase their portfolios and service offers with cutting edge products and services.

Other NorCare Events 

NorCare is supported by the Baltic Sea Region - Innovation Express

Project period: 01.01.2018 - 30.06.2019.

Read more about the project here.

Group 2ArkivNSCC_LogoLinkedin-03arrow forwardGroup 68 Copy 13Group 68 Copy 13ListFill 1Facebook-04fbGroup 3Fill 1Page 1Group 125Group 68 Copy 6Group 68 Copy 12Group 126Loupe CopyPage 1Group 68 Copy 6Group 68 Copy 6twitterList